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A new paradigm for recycling

Our Solution

Contet sections
A circular economy

Real recycling within a circular economy

The End of Waste Foundation is built on the vision of producing a circular economy within the recycling industry, eliminating waste and fostering a revolutionary paradigm of shared responsibility.
Through our Recycling Traceability System™ (RTS™) we track quantities of glass from bin to bottle, ensuring efficiency and accountability. At each stage of recycling, we’re creating the opportunity to divert glass from landfills and give it a new life.

Our system is powered by environmentally conscious businesses and consumers who contribute to the Proof of Recycling Program which subsidizes the efforts made by our waste and recycling enrolled partners to divert waste from landfills.

Contributing individuals and organizations receive the Glass Recycling Certificates or Sustainable Packaging Certificates that validates the amount of glass diverted from landfills and how much CO2 has been diverted from entering the atmosphere.

Platform stakeholders

Contributors Demand side

Individuals, Product Manufacturers and Other Businesses who want to offset their CO2 footprint and help reverse climate change.

End of Waste Foundation Platform curator

Transactional Platform - Acts as a market place for Glass Recycling Certificates.

Recipients Supply side

Municipalities, Material Recovery Facilities (MRFs), Glass Processors and Manufacturers who are enrolled in our Recycling Traceability System™ (RTS™).

How it works

Our Recycling Traceability System™ (RTS™) tracks quantities of glass through each stage of the recycling process.

Each month, our waste and recycling partners report and validate how much glass is moving through the system. This validation ensures a certain quantity of glass is being recycled and turned into new products.


Glass Recycling Certificates are used to verify how much glass has avoided landfills and how much CO2 has been saved from the atmosphere.

Verification of glass recycling creates powerful marketing opportunities and a truly circular economy. Investments help create long term benefits via infrastructure, research & development and education.


Once a traceability chain has been completed and validated, quantities of recycled glass are made available in the End of Waste Foundation Marketplace.

Businesses and individuals looking to offset their carbon footprint and become more sustainable can purchase Glass Recycling Certificates.

Recycling Traceability System

Operational sequence
Blockchain sequence

Distributed Responsibility System

Today we find a binary approach regarding the responsibility of packaging waste. Either the product manufacturer holds the responsibility through Extended Producer Responsibility schemes (EPR), or the consumer pays the bill (hauler services, waste disposal fees, etc.)

This simplified system has proven its limits over time, mainly because responsibility belongs to all the actors involved in the lifecycle of a product.

A fair system is one in which the responsibility is distributed between the main stakeholders involved in the lifecycle of a product.

This is why our approach is an input-output model, with responsibility retained by a stakeholder correlated to the value it adds, a factor which is independent of sector classification and the number of participants in the supply side of the platform.

Stakeholder Responsibility

  • Producer                  35%
  • Distributor  20%
  • Retail              20%
  • Consumer          25%

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Are You Ready to Act?

• Increase glass recycling in your communities

• Tap into new end-markets for municipal glass waste

• Receive tools and resources to educate & engage your community

• Verify recycling rates in your community and track environmental impact

Learn more

Waste & Recycling Partners

• Participate in a circular economy for glass

• Produce and source more local glass cullet

• Reduce energy needs and save natural resources

• Leverage technology and investments to increase recycling rates and profitability on glass

Apply now

Product Manufacturers

• Offset your company’s carbon footprint

• Cultivate your brand and gain market share by promoting sustainability

• Demonstrate leadership by supporting efforts to reverse climate change

• Be a part of a circular economy and keep recycling economically viable

Buy now

Individuals and Businesses

• Join the cause to increase glass recycling rates from 33% to 85% by 2030

• Offset your carbon footprint

• Rest easy knowing your efforts are making a verifiable difference

• Fuel recycling infrastructure & create healthier communities



Bill Dillaman, Plant Manager - Rocky Mountain
Bill DillamanPlant Manager, Rocky Mountain

Rocky Mountain Bottle Company is excited to be a partner with the End of Waste Foundation in their innovative efforts to increase glass recycling in Colorado. As a glass container manufacturer that is looking for opportunities to increase the amount of clean cullet that we can use in our furnaces, we want to do our part to support this initiative and take advantage of the closed-loop system that we have in this area.

Paul Dolan, CEO - Truett Hurst Winery
Paul DolanCEO, Truett Hurst Winery

For me, joining the End of Waste Foundation Proof of Recycling Program was about the opportunity to be able to contribute to a leadership model. Whenever an entrepreneur is starting a new project that has great value, it’s not always so easy to get people enrolled in it because it’s new, and we’re resistant to change. But when you can put it inside of the context of the importance of the contribution it makes to society, as a result of the contribution that it makes to the environment, it becomes an easy decision inside of a company that’s really committed to those sorts of things.

Michelle Goth Ripple Glass
Michelle GothGeneral Manager, Ripple Glass

We are proud to partner with the End of Waste Foundation to create more transparent and effective recycling systems. Ripple Glass recycles glass from Kansas City and over 100 communities throughout the Midwest. We have increased the glass recycling rate in Kansas City from 3% to 20%, but in recent years, that recycling rate has stagnated.

John Lair, CEO - Momentum Company
John LairCEO, Momentum Company