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3, 2, 1. Save the glass.

Glass is the most sustainable and healthiest packaging material for food and beverages. Glass can be recycled infinitely and for less than 3 tons of recycled glass, a ton of CO2 is reduced.

Glass is the most sustainable and healthiest packaging material for food and beverages. Glass can be recycled infinitely and for less than 3 tons of recycled glass, a ton of CO2 is reduced.

Almost everybody thinks that glass is 100% recycled, but

In US, for every three (3) used glass bottles,

two (2) go to landfill and only one (1) gets recycled.

That's a fact.

Since the single-stream waste collection system began in the US, glass represents the biggest threat for waste operators because broken glass poses a danger for workers and devalues other recycled commodities. Due to contamination effects, US municipalities are removing the glass from curbside recycling and divert it TO landfill.

We need to save the glass!

Glass recycling is crippled by negative costs. Today, to recycle glass, almost everywhere, for each processed tonne, $35 are negative costs. It is economically sound to landfill glass waste.

What can be done? It's obvious that the recycling system needs funding. The questions about such funding: WHO? HOW? WHEN?

In Europe and Canada, it is established a system, known as EPR (Extended Producer Responsibility) and every producer has to pay to cover the recycling of a certain percentage of his packaging. The imposed percentages are almost never exceeded. The burden lies only with the producer but when you draw the line it seems pretty obvious that the end-user pays the bill.

EPR somehow works, not really transparent, but we can do not only better but we can do it much fairer. Because the responsibility must be distributed between the producer and the retailer and the consumer, between all the parties involved. With transparency and trust.

A funding system has to be reliable, transparent, trusted, fair, accessible and efficient.

We are building a different tool - End of Waste Platform - to facilitate private, voluntary contributions, from citizens and companies, towards stakeholders involved in the glass recycling process.